The BBC reports that the FA is in advanced talks with five companies over the naming rights to Wembley Stadium. Any deal looks set to keep "Wembley" as part of the name although it could be preceded or followed by a brand name. Should the Wembley Stadium "brand" be sacrosanct and protected from such commercialism? Or is the FA acting responsibly by using sensible methods to pay off the debts incurred in building such a fantastic stadium?
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