Doncaster Rovers have introduced a family section in their away end as part of their efforts to make away days to the Keepmoat more accessible.
Located in the stadium’s north stand, it’s the first such section to be launched in the country that we’re aware of (if you know of any others get in touch!).
The section is designed to make away days more attractive for families by offering a range of activities that are now common in home family stands across the country such as games consoles, face painting, penalty shoot outs and more.
Marketing manager at the club Mark Hughesman said: “We are delighted to announce our brand new family area at the Keepmoat Stadium.
“It is a unique concept across the league to give visiting families their own entertainment and activity options, within the away fan concourse as well as specific seating areas.
“It’s a natural progression for the club with our focus on a safe, fun, sporting environment for all whatever away team visits the stadium.”
Doncaster Rovers were only of only 10 clubs to receive the gold standing in last season’s EFL Family Excellence Awards.
An FSF spokesperson said: "This is a welcome initiative from Doncaster Rovers, the first of its type in the country, and one which we'll be keeping a close eye on.
"Doncaster Rovers have scored consistently well in our Away Fans Survey over recent seasons and work such as this will no doubt continue to ensure they lead the way in creating a welcoming environment for all away fans."
Thanks to PA Images for the image used in this story.