Coventry City fans have announced that they will be marching across the town for the club's next home game, against Rochdale on Saturday 22nd October.
An alliance of Coventry City supporter organisations, the "Fighting the Jimmy Hill Way " group is calling on all Sky Blues' fans to join them in a planned day of action, demanding owners SISU sell the club.
For the Rochdale match, fans will be marching from Holbrook Park on Holbrook Lane via Hen Lane to the Ricoh Arena and will assemble at the Jimmy Hill statue outside the ground.
The alliance say they will be remaining outside the ground for the duration of the game.
In a statement released today the group said: "This decision has not been taken lightly but we feel the owners need to get a taste of what life will be like should they choose not to sell.
"That is to say ever increasing numbers of supporters staying away from games having had enough of SISU and its disastrous tenure.
"We would urge supporters to attend both elements of our day of action but acknowledge that some will find it hard to stay away from the game and no hard feelings will be held towards those who actually go in.
"We hope however that there will be a good turnout for both the March and the gathering at Jimmy Hill's statue as we once again urge SISU to do the right thing and sell up."
Coventry City are playing Charlton Athletic at the The Valley this weekend and will be taking part in a joint demonstration with Addicks' fans ahead of the fixture.
Thanks to Ben Sutherland for the image used in this story. Reproduced here under Creative Commons license.