AIMS: To raise awareness and cash for the Homeless World Cup Foundation (HWC).
BACKGROUND: The HWC was the FSF's charity of choice in 2009 and 2010. For those not in the know the HWC uses the greatest sport in the world to encourage people who are homeless to change their own lives. All very worthy, we're sure you agree.
The HWC unites teams of people who are homeless, to stand proud, and represent their country in a world-class international football tournament. It has triggered grass-roots football programs in more than 70 nations and since the beginning has engaged 100,000 homeless players in the benefits of football.
70% of participants experience a significant life change coming off drugs and alcohol, moving into homes, jobs, education and training, repairing relationships and becoming coaches and players.
Founded by Mel Young, the inaugural Homeless World Cup kicked off in Graz 2003, Austria, uniting 18 nations. It has grown rapidly and, over the years, has been held across the continents in Asia, Europe, North America and South America. It's supported by Uefa, Nike, Vodafone Foundation, Eric Cantona, Didier Drogba and Rio Ferdinand.
“All over the world, I want to say, we’ve got to end homelessness. Everyone should have a home; it’s a right not a privilege.” Archbishop Emeritus Desmond Tutu speaking at the Cape Town 2006 Homeless World Cup
“I feel like I am a real citizen for the first time in my life. It was almost like becoming a football star. I have discovered a new person, a better person inside of me.” Joao Semedo (21) Portugal, Edinburgh 2005 Homeless World Cup
“The Homeless World Cup can change the life of anyone, so that they can become a man, in everyday life. And that means above all developing values, human values, which I think are very important.” Didier Drogba, Chelsea
“The Homeless World Cup has shown that football is a powerful tool in changing people’s lives, and it’s great that we can play a part in that.” Sir Alex Ferguson, Manchester United
OUTCOME: Please visit and donate - www.homelessworldcup.org